Stop Chasing Leads, Start Pouring Floors

Are you tired of spending your evenings chasing leads instead of perfecting your craft? Scaling your metallic epoxy business isn’t about working harder—it’s about working smarter.

As a contractor completing 6–8 jobs a month, you’re stuck in the technician mindset: juggling calls, following up on leads, and managing every detail manually. It’s exhausting. Worse, it’s costing you time, energy, and revenue. Every moment spent on tedious tasks is a moment stolen from the artistry and precision your clients expect.

Here’s the game-changer: automation. It’s not just a tool—it’s the system that will help you reclaim your time, reduce stress, and refocus on what you do best—creating stunning metallic epoxy floors.

In this article, we’ll reveal how automation transforms your operations, sharing real-world strategies and success stories. Get ready to save time, close more deals, and scale your business effortlessly. Let’s dive in!

The Pain of Scaling Without Systems

Why Manual Processes Are Holding You Back

Running a metallic epoxy business without systems is like trying to build a floor without a blueprint. It’s chaotic, exhausting, and far from efficient. Every manual task you handle—whether it's chasing leads, managing follow-ups, or scheduling appointments—is stealing time from what you do best: delivering stunning epoxy floors.

Picture this: you’re juggling six jobs this month, and a new lead comes in. You tell yourself, “I’ll get to them later.” But later becomes too late. They’ve already moved on to a competitor who responded faster. Frustrating, right?

Manual processes don’t just waste time—they cost you money. A disorganized follow-up system leads to forgotten callbacks and cold leads slipping through the cracks. Missed opportunities add up. Over a year, losing even one job a month could cost your business tens of thousands in revenue.

Lost Leads, Wasted Time, and Missed Revenue

It’s not just about the money—it’s about the stress. You’re wearing too many hats, trying to be the marketer, the scheduler, and the technician all at once. It’s unsustainable. Without systems in place, you’re stuck in a vicious cycle: scrambling to respond to leads, feeling overwhelmed, and leaving potential clients waiting.

Here’s the kicker: many of these pain points are avoidable. Automation tools can handle routine tasks for you. Imagine booking three additional jobs each month just because your follow-ups were automated and perfectly timed. It’s not magic—it’s the power of systems.

The good news? There’s a solution. Automation isn’t just for tech giants or big businesses. It’s designed for contractors like you, looking to scale without sacrificing quality or sanity. In the next section, we’ll explore how the right systems can transform the way you work, freeing you to focus on growing your business. Let’s dive in!

The Solution: Automation for Metallic Epoxy Contractors

Automating Lead Generation and Follow-Ups

Let’s be honest—chasing leads is a time sink. Every minute spent crafting a follow-up email or answering the same questions over the phone is a minute you’re not pouring a metallic masterpiece or growing your business. But what if you didn’t have to chase? What if leads came to you, ready to book, without any manual effort?

That’s the beauty of automation. Start with an SEO-optimized landing page. This is your 24/7 salesperson, showcasing your work and capturing lead information while you sleep. A well-crafted landing page can convert casual website visitors into serious inquiries by offering exactly what they’re looking for—clear pricing, stunning project photos, and an easy way to get in touch.

Now, here’s where automation takes the wheel. Once a lead fills out your form, an automated follow-up sequence kicks in. This isn’t just a generic “Thanks for reaching out!” email. It’s a series of personalized messages that answer questions, build trust, and nudge them toward booking. No more cold leads going silent. These systems are proven to boost conversions—businesses using automation see up to 30% higher success rates!

Appointment Setting Made Effortless

You’ve done the hard part: captured a lead and nurtured them. Now comes the fun part—booking the job. But even this can be automated. Imagine waking up to find your schedule full, and you didn’t lift a finger to make it happen.

With the right appointment-setting tools, this becomes your reality. Use software that integrates with your CRM to allow clients to choose available times directly from your calendar. Automated confirmations and reminders ensure no one forgets their appointment. This eliminates the back-and-forth emails and missed bookings that eat away at your time.

And it’s not just about convenience. Clients love this streamlined experience, too. It shows professionalism and respect for their time, making them more likely to book again or recommend you to others.

By embracing automation, you’re not just saving time—you’re transforming your business. From generating leads to closing deals, these tools free you to focus on what you love: creating exceptional metallic epoxy floors. In the next section, we’ll explore how to implement these systems step-by-step, so you can start scaling effortlessly. Let’s get started!

Case Study: Transformational Results with Automation

How Automation Increased Revenue by $120,000 in 4 Months

Before Automation: Invisible Online Presence and Missed Leads

Onyx Luxury Epoxy was struggling. Despite their craftsmanship, their online presence was nearly invisible, with zero interactions on their Google Business Profile. Marketing attempts, like boosted posts and previous agency campaigns, yielded no significant leads.

The result? They were stuck hunting for new jobs every month, relying on word of mouth and manual follow-ups that often slipped through the cracks. They needed more than leads—they needed a system.

After Automation: $120K Revenue Boost in Just Four Months

When Onyx partnered with Never Stop Agency, we identified their key bottlenecks and implemented a multi-faceted solution:

1. Optimized Google Business Profile:

   • We enhanced their profile with high-quality images, detailed service descriptions, and encouraged customer reviews. This alone generated $30,000 in organic leads—without a dollar spent on ads.

2. AI-Driven Appointment Setting and Chatbots:

   • We deployed chatbots to qualify leads via text and schedule appointments seamlessly. Leads were asked questions about project details, like square footage and flooring type, before being passed to Onyx for in-person estimates.

3. Targeted Facebook Ads:

   • With just $6,000 in ad spend, we generated 83 leads, booked 44 appointments, and closed 18 high-ticket deals—resulting in $90,000 in revenue from Facebook Ads alone.

4. Content Marketing and Lead Nurturing:

   • We revamped their website with lead capture forms and engaging blog posts that converted visitors into leads, building trust with potential clients and establishing long-term relationships.

The Impact

In just four months, Onyx Luxury Epoxy:

• Grew from zero Google interactions to nearly 100/month.

• Increased revenue by $120,000 across organic and paid channels.

• Streamlined their operations, allowing them to focus on high-ticket projects without wasting time chasing unqualified leads.

Your Business Could Be Next

Onyx’s transformation proves what’s possible with the right strategies and tools. Automation doesn’t just generate leads—it converts them into revenue while freeing your time.

Let’s build your path to growth. Schedule a free demo with us today!

Step-by-Step Action Plan for Implementing Automation

5 Steps to Automate and Scale Your Metallic Epoxy Business

1. Optimize Your Online Presence

Your website is your digital storefront. Make sure it’s open for business 24/7!

• Focus on local SEO: Optimize your site with location-specific keywords like “metallic epoxy flooring in [City].”

• Claim and perfect your Google Business Profile: Add photos of your work, update your hours, and collect glowing reviews.

• Don’t forget mobile users—ensure your site is fast and mobile-friendly to keep leads engaged.

Quick Action: Use a keyword research tool to find the top search terms in your area and integrate them into your site’s headlines, meta descriptions, and image alt text.

2. Set Up Automated Lead Capture

Lead generation doesn’t have to be a grind. Create a system that works while you focus on your craft.

• Add conversion-focused forms to your website and social media ads. Keep them short—name, email, and a quick project description.

• Offer a clear call-to-action (CTA) like “Get a Free Quote!” or “Schedule a Consultation Today.”

• Use tools like CRM integrations to automatically store and organize leads as they come in.

Quick Action: Test your forms to ensure they’re easy to use and don’t overwhelm potential leads.

3. Build Follow-Up Workflows

Turn leads into clients without lifting a finger—literally.

We design follow-up sequences that do the heavy lifting for you, ensuring no lead falls through the cracks. These workflows are proven to boost conversion rates by engaging leads at the right time with the right message.

• Email Automation:

  • Send a warm welcome immediately after a lead submits a form.

  • Answer common FAQs about your metallic epoxy services, saving you hours of repetitive conversations.

  • Nudge undecided leads with compelling testimonials or limited-time offers to create urgency.

• Reminders and Updates:

  • Automate follow-ups for booked consultations to keep leads engaged and ensure they show up ready to discuss their project.

And here’s the next-level solution: we build AI-powered chatbots and voicebots to handle initial inquiries. These bots can:

• Answer questions in real time.

• Book appointments for estimates—whether in person or over the phone.

• Free you up to focus on your craft while providing a seamless client experience.

Example: “Hi [Name], just checking in to see if you had any questions about our metallic epoxy services. Our schedule is filling up quickly—let us know how we can help!”

4. Streamline Appointment Booking

Stop wasting time coordinating schedules manually. With the right systems in place, your calendar practically fills itself.

• Smart Scheduling Tools:

  • Use platforms like Calendly or Acuity to let clients book appointments directly from your website or chatbot.

  • Allow clients to select times that work for them, reducing back-and-forth communication.

• Automated Confirmations and Reminders:

  • We set up workflows to send email or text reminders to reduce no-shows.

  • Clients can easily reschedule if needed, saving both you and them time.

Pro Tip: Integrate your chatbot or voicebot into your scheduling process to further streamline bookings. A client asks a question, the bot responds, and before you know it—they’re booked for an estimate!

With these systems, your follow-ups and appointment setting become effortless, leaving you more time to focus on scaling your business. 

5. Track and Refine

Automation isn’t a set-it-and-forget-it solution. To get the best results, you need to monitor and adjust.

• Use analytics tools like Google Analytics or your CRM dashboard to measure key metrics:

  • Conversion rates (How many leads become booked clients?).

  • Bounce rates (Are visitors leaving your site too quickly?).

• Refine your workflows based on performance. If one email isn’t getting clicks, try a new subject line or CTA.

Quick Action: Set aside 30 minutes each week to review your automation performance and make small tweaks.

Pro Tip

We make automation easy. From setting up workflows to optimizing lead capture, our done-for-you systems allow you to focus on what you love—delivering exceptional metallic epoxy floors.

Stop wasting time on repetitive tasks and missed opportunities. Start scaling your business with proven systems designed for metallic epoxy contractors. With our automation tools, we’ll take care of the lead generation, follow-ups, and bookings—so you can focus on what matters: crafting exceptional floors and delivering value to your clients.

Why the Time to Act Is Now

The longer you operate without automation, the more time and revenue slip through your fingers. Every missed follow-up, every unqualified lead that clogs your pipeline, and every minute spent chasing schedules is holding you back from the growth you deserve.

It’s time to step into the owner mindset. Transition from managing tasks to driving strategy. Automation isn’t just a tool—it’s your gateway to scaling your metallic epoxy business, earning consistent high-value projects, and reducing stress.

Join Our Exclusive Metallic Epoxy Contractor Group

Are you ready to connect with like-minded professionals, share insights, and discover proven strategies to scale your metallic epoxy business?

Join our Metallic Epoxy Contractor Group on Facebook! This is where industry leaders and ambitious contractors come together to:

• Exchange tips and tricks for growing their businesses.

• Learn about automation, lead generation, and scaling techniques.

• Access exclusive resources and expert advice tailored to metallic epoxy contractors.

Click here to join now: Metallic Epoxy Contractor Group
Don’t miss out on the opportunity to network, learn, and take your business to the next level! See you inside. 🚀