🚀 Steal My Step-by-Step Plan to Book More Jobs

Steal My Step-by-Step Plan to Book More Jobs

July 12, 20257 min read

If I woke up tomorrow with no business, no clients, no ads, no fancy systems, just my tools, grit, and the drive to build something real, this is exactly what I’d do to go from zero to booked jobs as fast as possible.

No fluff. No excuses. Just a proven path that works.


The Old Way (Why You’re Stuck)

Let’s be blunt about what most contractors do.

You rely on word of mouth alone, hoping a past client remembers your name when their neighbor mentions they need epoxy flooring. You cross your fingers that one happy customer will keep you afloat with referrals. Sometimes it works, but usually, you’re waiting on luck more than strategy.

You post random before-and-after photos on Facebook or Instagram, then wonder why the phone doesn’t ring. You think, “At least I’m putting something out there,” but sporadic posting without a plan rarely builds trust or attracts serious leads.

You chase cheap leads from HomeAdvisor or Thumbtack, paying for every click or contact only to get ghosted by people shopping for the lowest price, or worse, never responding at all.

You undercharge just to stay busy, believing that if you price yourself low enough, you’ll fill your calendar. But all it does is trap you in a cycle of razor-thin margins, exhausting work, and no money left to invest in your growth.

You feel invisible online, like your business doesn’t even exist in your market. And in some ways, that’s true. If you aren’t showing up consistently in search results, reviews, or social feeds, customers have no reason to choose you over anyone else.

If you’re tired of working twice as hard for half the results, keep reading. Because there is a better way.


The New Way (How to Win)

Here’s how you build predictable leads, credibility, and control over your growth, without hoping the universe does you a favor.

Let’s walk step by step through exactly what I’d do.


✅ Step 1 – Build Your Online Home Base

The first thing I’d do is set up a simple, professional website.

Don’t overthink this. You don’t need a $20,000 custom build or dozens of pages. You need:

  • A clean homepage that clearly states what you do (e.g., “Epoxy Flooring Experts Serving [Your City]”).

  • A gallery of your real work, photos matter more than fancy copy.

  • A contact page with your phone number, email, and a simple form.

  • A clear call to action: “Call now for a free estimate.”

Make sure it’s SEO-friendly. Use keywords like “epoxy flooring [Your City]” in your page titles and headlines. This makes it easier for homeowners searching on Google to find you.

Keep it personal. Use your name, share your story, and show your face. People hire humans, not faceless brands.


✅ Step 2 – Claim Your Google Business Profile

Next, I’d get on Google Maps by claiming my Google Business Profile. This is one of the most powerful ways to generate free leads.

It’s free and takes less than an hour:

  1. Search “Google Business Profile” and click “Manage now.”

  2. Claim your business name and verify ownership (usually by postcard).

  3. Fill out every detail, services, hours, phone, website, service area.

  4. Upload photos of your work, your team, your truck, anything that shows you’re real.

  5. Keep your info 100% consistent across the web.

When someone in your city types “epoxy flooring near me,” your profile pops up. That’s visibility you can’t afford to ignore.


✅ Step 3 – Get 10 Reviews Fast

Reviews are your trust currency. If you have none, or only one from your cousin, it’s costing you jobs.

I’d start by reaching out to past clients (if you have them) or offering a discount to a few customers in exchange for an honest review.

Make it part of your process:

  • After every completed job, ask in person: “If you’re happy with the work, could you leave us a quick Google review? It helps more than you’d think.”

  • Text them the link so it’s easy.

  • Respond to every review, good or bad, to show you care.

Ten 5-star reviews can be the difference between getting calls and getting ignored.


✅ Step 4 – Activate Referrals

Referrals are the cheapest, fastest way to build momentum.

After each job, I’d ask: “Do you know anyone else who might be thinking about an epoxy floor or garage coating?”

Even if only 1 in 5 people gives you a name, you’ll always have fresh prospects.

I’d also post my finished projects on my personal Facebook profile. Your friends and family are often your first unpaid marketing team. Don’t be shy, pride in your craft is contagious.

If you want to sweeten the pot, offer a simple thank-you gift for referrals, like a $50 gift card. It doesn’t have to be fancy. The important thing is staying top of mind.


✅ Step 5 – Keep Info Consistent

This is a detail that trips up a lot of contractors. Your name, phone, and address must match exactly across every platform, Google, Yelp, Angi, Facebook, Nextdoor.

Inconsistent information confuses search engines and lowers your visibility.

If you ever update your phone number or move locations, update everything at once.


✅ Step 6 – Post Content Weekly

You don’t have to post every day, but you do have to look alive. Consistent posting shows you’re active and professional.

I’d commit to one post a week, minimum:

  • Before and after photos

  • Short videos of the process

  • Quick tips (like how to clean epoxy floors)

  • Testimonials

Even if you think no one is watching, they are. Over time, this compounds into trust and familiarity.


✅ Step 7 – Layer in Paid Ads (After You’re Set Up)

Once your foundation is in place, website, reviews, social proof, I’d start small with paid ads.

Google Ads are the best place to begin because they target high-intent searches. Someone searching “garage epoxy floor installer near me” is ready to buy, not just browsing.

Set a modest budget ($300–$500/month to start). Track every lead source so you know what’s working.

The golden rule: Never rely on ads alone. They’re an amplifier, not the engine.


✅ Step 8 – Automate Follow-Up

This is where most contractors drop the ball.

If someone fills out a form or messages your page, they expect a reply within minutes, not hours.

I’d use a simple CRM or automation tool to:

  • Instantly text and email new leads.

  • Send reminders to cold leads.

  • Follow up after estimates with a friendly nudge.

Automation doesn’t replace personal touch, it ensures no one slips through the cracks.


✅ Step 9 – Dial In Pricing & Messaging

As your reputation grows, so should your pricing.

I’d start by clearly communicating my value:

  • Industrial-grade products

  • Professional preparation (not just a “paint job”)

  • Warranties that back up your work

  • Fast, clean turnaround

I’d prepare answers for common objections like:

  • “Why are you more expensive?”

  • “Can you do it cheaper?”

  • “I found a guy on Facebook Marketplace.”

The contractors who thrive aren’t the cheapest, they’re the clearest about why they’re worth it.

✅ Step 10 – Build the Compound Loop

Once you start landing jobs consistently, don’t coast. Double down on the loop that grows your business:

  • Every job fuels new photos.

  • Every satisfied customer fuels reviews.

  • Every review fuels higher Google rankings.

  • Higher rankings fuel more leads.

This is how you go from surviving to dominating your market.


✅ Bonus – Reactivate Old Leads

If you have past estimates or old inquiries sitting around, they are hidden gold.

I’d pull up every old contact and send a friendly text:

“Hey [Name], just checking in. We’re offering a summer special on garage epoxy coatings. If you’d like to revisit your estimate or have any questions, let me know!”

You’d be surprised how many people finally say yes when you stay top of mind.


The Bottom Line

The Old Way keeps you stuck, guessing, hoping, and scrambling for scraps.

The New Way makes you visible, credible, and in control.

You’re not just laying epoxy. You’re building a real business.


Want Help Installing This System?

If you’d rather shortcut the grind and get all of this built done for you, that’s what I do.

I help epoxy contractors set up the same systems you’ve just read about:

  • Websites that convert

  • Google profiles that rank

  • Reviews that build trust

  • Automations that follow up 24/7

👉 Ready to stop guessing and start growing? Book a free call here.

Your phone can ring non-stop if you build the machine.

Let’s make it happen.


About the Author: With over a two years helping epoxy contractors scale their businesses through automated systems, I've helped multiple flooring craftsmen transform their operations from chaotic to predictable. My partners typically see a 30-50% increase in profitability within 90 days of implementing these systems – without working more hours or hiring additional staff.

Jesse Taylor

About the Author: With over a two years helping epoxy contractors scale their businesses through automated systems, I've helped multiple flooring craftsmen transform their operations from chaotic to predictable. My partners typically see a 30-50% increase in profitability within 90 days of implementing these systems – without working more hours or hiring additional staff.

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