Struggling to get more epoxy flooring clients? You’re not alone.

You do great work. Your finished floors speak for themselves. But if your phone isn’t ringing enough, your schedule isn’t booked out, and your leads are inconsistent, you’ve got a problem—and it’s not your craftsmanship.

The problem? You’re relying on outdated lead generation methods.

Word-of-mouth is too slow. Referrals are too unpredictable. And hoping clients “just find you” isn’t a business strategy—it’s a recipe for frustration.

The contractors who are winning right now? They’ve dialed in their digital presence. They’re showing up first on Google. They’re using smart social media marketing. They’re running paid ads the right way. They have systems in place that bring in leads on autopilot.

So, if you’re tired of chasing leads and you want a predictable way to attract more clients, book more jobs, and grow your epoxy flooring business, this guide is for you.

Why This Matters Right Now

• 75% of customers research online before hiring a contractor. If they don’t find you, they’re hiring someone else.

• Your competitors are already investing in digital marketing. The longer you wait, the more ground you lose.

• Lead generation doesn’t have to be complicated. With the right systems, you can close more jobs without spending your days chasing leads.

Let’s cut through the noise. Here’s exactly what works—and what doesn’t—so you can start closing more deals today.

The Harsh Truth About Epoxy Flooring Lead Generation

You’re not getting enough leads? That’s on you.

Here’s the deal—word-of-mouth isn’t enough anymore. Referrals are great, but they’re not predictable. Relying on random word-of-mouth and the occasional Facebook message is like fishing without bait. You might catch something, but it’s pure luck. And luck is not a business strategy.

Maybe you’re thinking, “I’ll just run some paid ads.” Sure, but throwing money at Facebook or Google without a real strategy is how you burn cash—not book jobs. Paid ads aren’t magic. They only work when they’re part of a system that turns clicks into actual revenue.

Stop Wasting Leads—Start Closing Them

Most contractors don’t have a lead generation problem. They have a follow-up problem.
How many times have you let a lead go cold just because they didn’t respond right away? Newsflash: Your competitors are following up while you’re waiting for a callback.

That’s where automation comes in. AI-driven follow-ups keep your pipeline moving 24/7. No more “I forgot to follow up” or “I don’t have time to chase leads.” You set it up once, and the system does the heavy lifting—texts, emails, appointment scheduling—all without you lifting a finger.

Take Control or Get Left Behind

75% of customers research online before choosing a contractor. If your online presence isn’t dialed in—reviews, website, social proof—you’re invisible to most buyers.

So ask yourself: Would YOU hire you?

• Do you have a solid Google Business Profile?

• Are you showing up on the first page of Google?

• Do you have real reviews backing you up?

If not, that’s why your competition is winning.

👉 The bottom line: Epoxy businesses that take control of their marketing close more jobs—period. If you’re still relying on outdated tactics, you’re leaving money on the table. Ready to fix that? Let’s talk about what actually works.

SEO: How to Get Found by Clients Who Are Ready to Buy

Let’s be real—if you’re not showing up on Google, you don’t exist.

Homeowners and businesses aren’t flipping through phone books or scrolling random Facebook groups looking for epoxy contractors. They’re searching on Google. If you’re not at the top, they’re clicking on your competitor instead.

So the question is: Are you making it easy for people to find you? Or are you letting jobs slip through the cracks?

Local SEO: Own Your Market on Google Maps

Your Google Business Profile (GBP) isn’t optional—it’s your #1 lead source.

Most epoxy jobs come from local searches—someone typing "epoxy flooring contractor near me" or "garage floor coating in [city]." If you’re not optimized, you’re invisible. And if your competitors are, they win.

Here’s how to dominate Google Maps and local search:

✅ Complete Your GBP Listing – Add high-quality photos, list every service, and keep your business info 100% accurate. Google favors active, well-maintained profiles.

✅ Get Reviews—Lots of Them – If you don’t have at least 20+ 5-star reviews, you’re losing trust (and leads). Make it part of your process to ask every happy client for a review.

✅ Use Local Keywords Everywhere – Instead of just “epoxy flooring,” use “epoxy flooring in [your city]” or “garage floor coatings near [your area]” on your website and GBP listing. This helps you rank higher for local searches.

👉 Bottom line: When people search for an epoxy contractor, they should see YOUR name first. If they don’t, it’s time to fix it.

Content Marketing: Get Google to Work for You

Google doesn’t just rank businesses—it ranks answers to people’s questions. And the epoxy businesses that answer the most questions get the most traffic.

Think about it: A homeowner searches “How much does epoxy flooring cost?” If your website has a clear, helpful answer, you’re now in front of a potential customer before they even start calling contractors.

🚀 Blog topics that drive leads:
🔹 “Best epoxy flooring options for garages in [year]”
🔹 “Epoxy flooring vs. polyurea: Which one lasts longer?”
🔹 “What to know before installing epoxy flooring in your home”

👉 Make it easy for Google to send you leads. Write content that answers common questions, and watch your website climb the rankings.

No More Excuses—Time to Take Control

SEO isn’t some “extra” thing—it’s the difference between getting steady leads and constantly scrambling for work.

Step up or step aside. If your business isn’t ranking, it’s because you haven’t put in the work. Fix your Google Business Profile. Start publishing content that attracts buyers. Take control of your digital presence.

Because if people can’t find you, they can’t hire you. Simple as that.

Social Media & Paid Ads: How to Turn Clicks Into Contracts

Social media isn’t just for scrolling—it’s where your next customers are already looking for you.

The problem? Most epoxy contractors post random pictures, cross their fingers, and hope for the best. That’s not a strategy. The businesses that win are the ones who treat social media like a sales machine.

Facebook & Instagram Ads: Get in Front of the Right Clients—Fast

Waiting for leads to “just find you” is a waste of time. Paid ads put your business in front of homeowners and business owners who are actively looking for flooring solutions.

But here’s where most contractors mess up: they run boring ads. No one cares about your logo. They care about results.

🔥 Ads that actually convert:
✅ Before-and-after photos – Show the transformation. People love a good visual.
✅ Client testimonial videos – Let happy customers sell for you.
✅ Limited-time promotions – “Book this week & get 10% off” drives urgency.

👉 Stop running ads that say "We do epoxy flooring." Show potential customers WHY they need your service and give them a reason to take action now.

Retargeting: Stop Letting Leads Slip Away

90% of people don’t book on the first visit. That means if you’re not retargeting, you’re letting money walk out the door.

Retargeting ads keep you in front of people who’ve already visited your website or clicked your ad. You know they’re interested—they just need a little push.

💡 Here’s how to bring them back:
🔹 Facebook Pixel & Google Retargeting Ads – Track visitors and serve them follow-up ads.
🔹 Time-sensitive offers – “Thinking about epoxy flooring? Get a free estimate today.”
🔹 Education-based ads – Address common objections: “Is epoxy flooring slippery? Here’s what you need to know.”

👉 People forget. Your job is to remind them. Retargeting keeps you top-of-mind so when they’re ready, they choose YOU.

Social Proof: The Shortcut to Closing More Deals

People don’t trust businesses. They trust other people.

That’s why reviews and testimonials are the ultimate lead closers. A contractor with 50+ five-star reviews will ALWAYS get chosen over one with 5 reviews—even if they’re cheaper.

💥 How to stack up reviews & win more jobs:
✅ Video testimonials – A happy client talking on camera >>> a written review.
✅ Automate review requests – Send a text or email after every job. Make it easy.
✅ Google Reviews Hack – Offer a small incentive: “Leave us a review & get entered to win a $50 gift card!”

👉 More reviews = more trust = more sales. Make it a priority.

No More Wasted Clicks—Turn Leads Into Jobs

Now you know how to get seen, stay top-of-mind, and close more leads with social media and paid ads.

So what’s stopping you?

🚀 Your action plan:

• Launch a Facebook/Instagram ad using a before-and-after photo today.

• Set up retargeting so you stop losing warm leads.

• Start collecting video testimonials—because real people sell better than any ad.

The contractors who take action get the jobs. The ones who don’t, don’t. Which one are you?

Stop Overthinking—Start Closing More Jobs

You’ve got the game plan. Now, it’s time to take action.

Let’s break it down one last time:

✅ SEO Optimization – Get found on Google so leads come to you.
✅ Content & Social Media Marketing – Build trust before they even call.
✅ Paid Ads & Retargeting – Turn clicks into booked jobs (and stop losing leads).

No More “I’ll Do It Later”

Here’s your challenge: Pick ONE thing from this list and do it today.

• Got 10 minutes? Optimize your Google Business Profile—add fresh photos and ask for a review.

• Got 20 minutes? Launch a retargeting ad to bring back lost leads.

• Got an hour? Write a quick blog post answering the #1 question clients ask you.

The businesses that grow take action. The ones that don’t, stay stuck.

So, what’s it gonna be?

🚀 Want to automate your lead generation and close more jobs without chasing leads all day? Let’s talk. Click Here.