Follow-Up Failure Cost Calculator

Follow-Up Failure Cost Calculator

Discover how much revenue you're losing by not following up with leads effectively.

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To calculate this: (Number of jobs closed ÷ Total leads received) × 100
Example: If you get 50 leads and close 10 jobs = 20% close rate

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Industry benchmarks:
• Basic follow-up typically improves close rates by 30-50%
• Automated systems can double close rates (but be conservative)
• Home service industry average: 25-40% with proper follow-up

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How to Estimate Your Numbers

Current close rate: Look at your last 3 months of data and divide your booked jobs by your total leads.

Potential close rate: Be realistic based on industry standards - for most contractors, a well-executed follow-up system can improve close rates by 30-100% depending on your starting point. If you're currently at 15%, aiming for 25-30% with proper follow-up is reasonable.

Your Revenue Potential

Based on your inputs, here's what your business is currently earning vs. what it could be earning with effective follow-up:

Current Monthly Revenue

$X,XXX

With X jobs per month

Potential Monthly Revenue

$XX,XXX

With X jobs per month

Monthly Revenue Gap

$X,XXX

That's $XX,XXX lost annually!

The Impact of Consistent Follow-Up

Time Period Current Revenue Potential Revenue Revenue Gap

Why Businesses Lose Leads Without Follow-Up

1

Leads get forgotten - Without a system, leads slip through the cracks when you get busy

2

Response time is too slow - Most leads expect a response within 5 minutes

3

Inconsistent messaging - Different team members give different information

4

Not enough touchpoints - Most sales require 5-12 touchpoints before closing

Want to automate your follow-up and stop losing jobs?

This calculator reveals exactly how much revenue your contracting business is losing by not following up with leads effectively. Simply enter your monthly lead count, current close rate, potential close rate with proper follow-up, and average job value.


The calculator will instantly show you the revenue gap—the difference between what you're making now and what you could be earning with a systematic follow-up process. See your lost revenue visualized by month, quarter, and year to understand the true cost of follow-up failure.